A new study suggests that the color red gives gamers an advantageThe next time you fire up Halo 3, you might want to wear red --at least if you believe the findings of a new study claiming that red beats blue in online shooters. Not so fast. Researchers at the University of Copenhagen in Denmarkfound that the red team won 55% of the matches. Rather than chalking that up to dumb luck, the scientists behind the study believe it has more to do with the inherent qualities of red as a psychological distractor and a natural
signal of male dominance, a thought echoed in a 2005 study linking the color to enhanced performance in real-life sports. Don't expect game developers to suddenly spin the color wheel, however.
"While this is really an interesting analysis, the notion of red team versus blue team has been ingrained in the Unreal Tournament series for years," said Marc Rein, vice president of Epic Games.






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